Altruism

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Altruism and business are rarely used in the same sentence. Brandon and I were on a quest to integrate both. Much of corporate America operates on a 'profits before people' mentality, but we were on a mission to shift that paradigm to operate in a manner that always put people before profits. So what is altruism? Altruism is selflessness. It is having a 'heart for people' and always looking out for others' well-being and best interest. 

The term was originally coined in the 19th century by one of the founding French sociologists and philosophers, Auguste Comte. It has since been a topic in religion, psychology and biology. In biblical terms, we are taught to put others before ourselves; servitude. In psychology, we look at this concept of loyalty in both social and intimate relationships. In biology, we discover how organisms will preform an action which is at a cost to themselves. What about in a business setting? Can altruism and business truly coexist? 

Yes, we truly believe these concepts can coexist. It seems we live in a world that is skeptical and hesitant to allow others to serve them. We believe person by person we can flip that script. By exercising integrity and responsibility, we can better look beyond ourselves to serve others. By operating in an environment that places value on recognition and positive reinforcement, we can empower others to achieve more. Also by creating a community that has the vision of creating a large social impact, we inspire people to set goals beyond themselves. We look forward to sharing more of our philosophies on life, business and relationships. Have a blessed day!

Have you paid it forward today?

With love,
Brandon & Amanda